Geo-targeted Participatory Activations
(GPAs)
What if the best way to reach the people you are after is to be exactly where they are at?
GPAs allow us to activate any location in the world and limit participation to the people in those locations via the WeTime app.
Locations can be activated by geography, activity or demographic.
100% of the people reached will be 100% of the people you are after.
Box Challenges targets 11k CrossFit gyms in 133 countries an +6K localities with a reach of around 1.8 million people.
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Aug 3-7, 2022 during the CrossFit Games, Reebok activated the Alliant Energy Center in Madison, WI targeting the 20K people in
attendance.
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